NEW YORK, Dec. 29 /PRNewswire-FirstCall/ -- The Coca-Cola Company's iconic red billboard in New York City's Times Square is going "green" in time for New York's famous New Year's celebration. Coca-Cola is leading a unanimous eco-friendly shift to wind power among 30 billboards that tower over the world's most recognizable intersection.
Coca-Cola was the first company to select clean, renewable wind power to light up their billboard located at 47th and Broadway. After Coca-Cola made their commitment, all of the neighboring billboards on three buildings around Times Square joined the movement through an electric supply agreement with ConEdison Solutions and the building management company.
Collectively, the group's volunteer move will prevent the release of 1,866 metric tons of carbon dioxide each year. On its own, Coca-Cola's pioneering move to 100 percent wind power for its billboard will have the equivalent effect of removing 75 passenger automobiles from the road for one year or converting 38 households to wind power for one year. The "greening" of the Coca-Cola billboard is also equivalent to reducing 376 metric tons of carbon dioxide emissions annually or planting 471.5 acres of trees.